Life is a mountain that needs to be constantly climbed. The enjoyment at the top is the greatest meaning of climbing.
Enjoy life with artistic achievements, FAENZA
To resonate with life, the creation of high-end home experience scenes is waiting to be presented.
Mr. Lu Jinhui, Deputy General Manager of the Group (fourth from left)
Mr. Huo Weichao (third from right), General Manager of FAENZA Sanitary Ware Division
Mr. Peng Bin, Sales General Manager of South China Region of Midea Group's Refrigeration and Washing Division (third from left)
1. Why did COLMO join hands with FAENZA to reach strategic cooperation?
Both are high-end brands, FAENZA and COLMO have the same brand positioning, sense of life, and sense of design.
As a high-end art and lifestyle brand, FAENZA starts from art and life, with the brand mission of "providing products and services that integrate art and life, and leading an international art and home lifestyle" to create "the most design-oriented lifestyle". "An international home furnishing brand with a sense of touch and artistry" is the brand's vision, and it integrates international high-end design power to use art to achieve people's taste in life and realize the evolution of users' lives.
COLMO, which is positioned as a high-end brand of AI technology home appliances, takes "Born Extraordinary" as the brand essence, and starts from the three dimensions of "experience", "empowerment" and "exploration" to be an explorer in the technological era and create a humanized Interaction, deep learning and expert system technologies provide users with an intelligent and personalized experience. COLMO creates the brand's unique "rational aesthetics" through the perfect balance of neo-Bauhaus design and original texture.
FAENZA and COLMO use high-end as their market expansion segment, and their products match their market positioning. As creators of artistic lifestyles, both FAENZA and COLMO integrate design into products and life, creating a fashionable and pragmatic sense of art and a high-end sense of life. When "half art, half life" and "rational aesthetics" are integrated with each other, the brand synergy between FAENZA and COLMO will create an advanced high-end artistic lifestyle for users.
What will FAENZA and COLMO bring to users?
1. Evolution of lifestyle
Gain insight into the dynamics of human settlements and enjoy the advanced life of "half art and half life". This strategic cooperation between FAENZA and COLMO will carry out in-depth cooperation in high-end home scene design and application, and will launch supporting sales products to Meet the artistic aesthetics and enjoy the artistic life.
2. The collision of brand design concepts - the artistic presentation of brutalist aesthetics & neo-Bauhausism
Brutalist aesthetics & neo-Bauhausism are artistic aesthetics that transcend the times. Because of the application and development of the brand, the accumulated art has been integrated into the emerging design concepts and power. In line with the development of the times, FAENZA and COLMO have re-examined the needs of modern people. Brutalist aesthetics and neo-Bauhausism have each radiated new vitality in home life.
Fauvism aesthetics, as the prototype of FAENZA’s artistic genes, has bold colors, concise shapes, harmonious compositions and strong decorative qualities. Henri Matisse, the founder of Fauvism and the most important classical modernist artist in the Picasso era, created the stunning masterpiece "Girls of Faenza" in the small town of Faenza, Italy, laying the foundation for FAENZA Faenza's artistic and aesthetic foundations.
In the development of the brand, FAENZA continues to integrate international design forces and joins hands with international design masters Yang Mingjie, Leonid Krykhtin, Emiliano Onesti, Singapore Blakk, etc. to create FAENZA’s international designer team, which is created with design High-end art products and spaces create a high-end artistic lifestyle for users.
Bauhaus, the transliteration of German Bauhaus. In 1919, the German Bauhaus design school was established. Bauhaus advocated adaptationModern large-scale industrial production and life needs emphasize building functions, technology and economic benefits. The Bauhaus believes that the development of design should be people-oriented. It is definitely not a conflict between the advocacy of functionalism and the transformation of styling. It is based on rationalistic thinking and making new improvements to the essence of functionalism to achieve the feasibility of design. Continuity. To this day, the Bauhaus spirit of "less is more" has been used to this day. It means rational and aesthetic style, and the courage to continuously innovate and explore.
COLMO’s new Bauhausism and product creation define it: low-key, minimalist and invisible in space, and the integrated design contains a sense of surprise in the interaction of details. COLMO joins hands with the Silicon Valley Future Technology Center in the United States and the Frontier Design Center in Milan, Italy to follow the concept of neo-Bauhausism and use "rational aesthetics" as the design language. By integrating the pioneering design of geometric creations and original texture, COLMO creates an insight into the essence and uses simplicity to control complexity. Hexing Zhenzhiyuan's rational aesthetic lifestyle leads the contemporary elite's life scenes and life aesthetics.
