Hillman Curtis once said this: The purpose of a designer is to listen, observe, understand, empathize, emphasize, synthesize and summarize those insights that enable him to "make the invisible visible."
Therefore, as long as designers are good at discovering and creating in life, they will be able to perceive beauty, slow down, be quiet, listen to their inner voice, and find their true self, then they will be able to create beautiful designs.
However, in an era of self-construction, the design circle has never lacked good designers, but only opportunities to show themselves.
On March 29, Lee Home Ceramics specially invited Zhang Yingmei YOYO, chief operating officer of the Jintang Award Joint Division, at "Weihai Sees China's Design Power—Jimei Design Private Collection" shares "How to Create a Designer's Personal IP Era" with the elite designers of Weihai Station.
Describes how designers in the Internet environment should break through the limitations of the industry, how to break through the boundaries of customers' impressions of designers and their brands, and establish a credit system to gain new value recognition and create new wealth growth points.
What is "IP"?
The biggest difference between IP and brand is that brand needs to be attached to a certain product, while IP provides customers with an emotional sustenance (such as identifying with a certain idea of yours). Just like the Internet celebrity stores and Internet celebrity designers that have emerged frequently in recent years, they all have unique IP.
The "Rule of Breaking the Circle" in the Traffic Era: Create your own personal IP. In this era of "eyeball economy", when everyone's design level is almost the same, in addition to doing a good job in the work itself, how to create it Your own brand awareness in the market has also become particularly important.
（Yue Jixuan home cafe）< /p>
Event time: March 29
Location: Yue Jixuan home cafe, Weihai City
Weihai sees China’s design power—Jimei International Design Private Forum
Open the era of personal IP for designers
