On March 22, 2021, "Starting from the Heart, Serving Home" - Jinyitao's first "Quality Service Day" and "Warranty Card" comprehensive launch conference, organized by Jinyitao Group and NetEase Home Furnishing, were held at The 19th floor of Jinyitao Smart New City Headquarters was officially launched. Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit, Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, Ms. Zheng Zhe, editor-in-chief of NetEase Home News Center, and many industry leaders Media guests, Jinyitao dealers and consumers explore user value and explore service model innovation from different perspectives
▲Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business department
Hou Bo said in his speech that since 2019, Jinyitao has initially promoted the implementation of Jinyitao's service brand "Heart Service" through summary and refinement. This year, Jinyitao has made a new upgrade on the basis of heart-to-heart service and launched the "heart-to-heart service quality assurance card". Consumers who hold the "heart-to-heart service quality assurance card" can enjoy the "four guarantees" provided by Jinyitao with "Five Services". The release of this warranty card aims to solve the pain points of users: 1. Establish a comprehensive link with users. Through the tool of the warranty card mini-program, information links between users, distribution service providers, and brand headquarters are established to promote three-party links and interactions; secondly, the warranty card is launched. Further consolidate "heart-to-heart service" and enhance quality assurance commitments. Under the premise of strictly complying with national quality standards and corporate standards, it provides customers with four major guarantees, including ten-year warranty service, which should be the first in the industry. Third, the warranty card is the long-term "marriage certificate" between Jinyitao and its users. It is the beginning of business. Only by thinking about what customers want and exchanging hearts can the company stand in the future. As a brand headquarters, it must transform from a business system centered around dealers to a business system centered around end “users”.
▲Yin Hong, Secretary General of Foshan Ceramics Industry AssociationDoctor
Dr. Yin Hong shared in her speech that with the continuous upgrading of consumption, China's building ceramics industry will also begin a new pattern from price competition to service competition. This event undoubtedly delivered more positive news to the industry. In a sense, high-quality services will also become the main track of the ceramic industry in the future. From processing services to terminal installation services and later maintenance services, the construction of these service systems is an urgent task for many ceramic companies. . Jinyitao has always been at the forefront in exploring industry development trends, integrating high-quality resources at home and abroad with a global perspective, and striving to be the first in product research and development, spatial display, and marketing methods in the tide of the times. As a leading enterprise in the ceramic industry, Jinyitao takes the lead in upgrading service standards. Although its focus is on the service end, it is actually focused on collaborative innovation and high-quality development of the industry chain. Through the innovation of consumer service content at the end of the industrial chain, it will force the quality upgrading and reconstruction of the large-scale quality system of the entire ceramic industry chain. By continuously outputting high-quality products to users, we will explore a new business logic for high-quality development that is in line with Chinese characteristics.
▲Ms. Zheng Zhe, Chief Editor of NetEase Home News Center
Ms. Zheng Zhe shared the theme of "Starting Again in the New Decade" at the press conference: With the rapid development of the economy and the continuous improvement of people's living standards, a new round of consumption upgrades and a new era have quietly arrived. Consumers have increasingly higher quality requirements for home consumption. NetEase Home’s ten-year 315 service survey found that the home furnishing industry’s characteristics of “low entry barriers, large industries and small brands” have led to a fragmented competitive landscape and uneven quality in the home furnishing market. Consumer satisfaction with various home furnishing brands is divided into two levels. Jin Yitao dares to propose a ten-year warranty when the terminal service quality inspection standards are not clear, which will once again lead the home furnishing industry into a new track of service competition, thereby building the underlying confidence for the healthy and sustainable development of the home furnishing industry and providing more End consumer empowerment. In this year's NetEase Home "Looking for Home Service Models" 315 service evaluation, Jin Yitao won the honors of "2021 Home Industry Service Model" and "Home Furnishing Five-Star Service Store". It has gained consumer recognition for its high-quality service concept and excellent product quality. author’s affirmation.
▲The awarding event was held at the same time as the press conference. Zheng Yan, Director of the Brand Strategy Department of Jinyitao, received the award on behalf of him
At this press conference, the national launch ceremony for Jinyi Taoxin Service Upgrade went smoothly. The dealer representative representing the CEO of Jinyi Taoxin Service and the media representative NetEase Home of the supervisor jointly witnessed this important event. moment.
In order to better promote our services, Jinyitao dealer representatives were also invited to participate in the press conference, including Jinan, Shenzhen, Wuhan, Beijing, Shenyang, Shunde, Nanjing, Zunyi, Guilin, Changsha, Kunming, Zhengzhou, A total of 19 stores in Jingdezhen, Qingdao, Linyi, Guangzhou, Changsha, Xuzhou and Dongguan will become the first batch of demonstration stores for Jinyitao's heart-to-heart service, promoting Jinyitao's heart-to-heart service and realizing the effectiveness of the "four guarantees" and "five services" The implementation will set a good example for the two-way upgrade of Jinyitao's "product strength" and "service strength", promote the improvement of the company's core competitiveness.
At the press conference, colleagues from Jinyitao dealers talked with consumers about terminal service upgrades and product purchasing experience. With the rapid development of the home decoration market, the home decoration market is also facing challenges such as fierce competition, highly dispersed distribution channels, huge volume, complex levels, and different service standards. The entire market has an increasing demand for after-sales services. Jinyitao looks forward to taking "heart service" as a new starting point to establish a healthy, win-win and complete closed loop of the building materials ecological chain. Let every consumer enjoy high-quality pre-sales, sales and after-sales services, and also allow Jinyitao and all partners in the entire value chain to achieve revenue growth.
Harvest one’s quality and explore one’s spirit. In the context of the accelerating conversion of new and old driving forces around the world and the high-quality development of China's economy, Jin Yitao dares to propose a ten-year warranty, which will once again lead the industry competition into a new track of service competition, thereby building the underlying confidence for the healthy and sustainable development of the industry, and successfully Lead the ceramic industry from price competition to service competition and quality competition, and explore a new business logic for high-quality development in line with Chinese characteristics by continuously outputting high-quality products to users.
