Ordos is located in the southwest of Inner Mongolia Autonomous Region, with a vast territory, beautiful natural scenery and rich coal resources. Ordos, which ranks first in per capita GDP in the country in 2021, has great consumption potential. Local residences are mainly 150m²-300m² large houses. In the face of unique local consumption preferences and living habits, Ordos Shunhui ceramic tiles and slates have also How do you delve into the market and win the favor of local consumers?
High taste, good looks | Capture designer recommended brands
Information about this case
Ordos Shunhui Dashe Collection Hall
/ Store address:
1st Floor, Xingmeng Building Materials City, Dongsheng District, Ordos, Inner Mongolia
/ Store area:
800m²
/Upgrade completion time:
March 2022
/ Design Team:
Chen Zhou (main writer), Liu Jiaying, Pang Huiling
Design team of this case
With the upgrade of consumers’ aesthetics and the upgrade of brand VI image, the image display of stores is also undergoing profound changes. The design team in this case abandoned cumbersome designs and allowed more space to display products in a centralized manner. The spacious space is matched with large-sized products, which makes it more grand and comfortable.
Reception and material selection area
The store entrance is marked with a largeThe grid-patterned slate is displayed intuitively, and transparent glass is paired with a small amount of soft furnishings to increase the openness of the store, making it easier for consumers to focus on slate products and increasing the chance of entering the store.
Store entrance
In terms of product display and spatial application, products with similar colors and matching styles are used for systematic display. The straight-top form also allows large-size slate slabs to be more intuitively presented to consumers, and the delicate product texture is within reach. .
Material selection area
Unity of thought, efficient execution | Professional team with ultimate service
Zhang Shuang, general manager of Ordos Shunhui Ceramics and Slabs, worked hand in hand with the brand in 2004, and was one of the top ten influential figures of Shunhui Ceramics and Slabs in 2019. Over the past 18 years, she has actively responded to brand initiatives, from 6S project training to build a service marketing iron army, to the brand launch of Shunhui Dashe in 2021, actively responded, upgraded and renovated the store, and presented it to Ordos consumers with a higher-end image.
Zhang Shuang
General Manager of Ordos Shunhui Ceramic Tiles and Stone Slabs
Mr. Zhang never procrastinates in doing things, and his efficient execution has also infected the Ordos service team. Set goals, set rewards, set measures, work as a team, and win the trust of local consumers with high-quality services and high standards. At the same time, the team is equipped with home decoration consultants, channel development managers, and home decoration designers. The professional and detailed division of labor also creates the core competitiveness of the Ordos service team.
Ordos Shunhui Tile & Slab Service Team
Explore resources and deepen channels | Be a creative partner of designers
Ordos Shunhui Ceramics & Stone Slabs is well aware of the importance of designer channels, and has been committed to developing and maintaining the resources of the Ordos design circle for many years. We also organize large and small designer salons to enhance the stickiness with designers.
Design masters face to face
On July 26, 2022, with the help of the platform resources of Shunhui Tile and Slate Brand Headquarters and Guangzhou Design Week, the Ordos Station of the 2022 China Residential Design Effect Competition Thought Forum was successfully held. Competition judges Du Baijun, co-founder of Boren International Design, and Feng Zibai, president of OIDA Original Interior Design Association, shared their passion, bringing a feast of in-depth design ideas to the Ordos design circle.
2022 China Residential Design Effect Competition Thought Forum Ordos Station< /span>
Shunhui House brainstorms to "design to enhance space value"; as the core, focusing on providing designers with higher-end, more design-conscious products. We will bring more high-end Dashe Jisi Pavilion in the next issue, so stay tuned.
