If you are still in a price war with your peers.
If, your operating profits are getting lower and lower or even unable to make ends meet.
Then you need to jump out of the red sea of competition, change to a brand with development prospects, and sell products that are more in line with healthy consumption trends, in order to get out of the predicament and achieve performance growth.
In recent years, some ceramic tile dealers have the same feeling. Why are they paying more and more but making less and less profits?
If we want to explore the reasons behind this situation, we must not avoid a word that has been very popular since 2020: involution.
01What is involution?
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In the ceramic tile industry, involution refers to the increasingly intensified market competition environment and the gradual reduction of sales profits. More specifically, it mainly manifests as the homogenization and low-price competition of ceramic tiles.
The lack of differentiation in the ceramic tile industry has led to the involution of vicious price wars. It is obviously a degenerate and endless cycle that consumes energy and must be avoided and rejected.
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02What is the effective way to crack the involution?
To crack the involution, you need to seek external force. Functional ceramic tiles are an effective way to break the involution of the building ceramics industry.
As early as 2003, we specially joined hands with Sun Yat-sen University to jointly develop negative ion ceramic tiles. After extensive experiments, negative ion ceramic tiles were developed in 2004 and applied for a national invention patent. In 2007, the patent was officially authorized with the patent number: ZL200410079022.8.
Tedi Negative Ion Ceramics, as the inventor of negative ion ceramic tiles, has won the German Red Dot Supreme Award and the award personally issued by Academician Zhong Nanshan for its differentiated selling points such as "removing formaldehyde, removing odors, and purifying the air". Nanshan Award.
Compared with ordinary ceramic tiles, negative ion ceramic tiles can remove odors when used in kitchens and bathrooms, purify the air in rooms and living rooms, and effectively reduce aldehydes and benzene.
For consumers, compared with ordinary ceramic tiles, when the price is about the same, choosing negative ion ceramic tiles can achieve a healthier home environment.
Negative ion tiles are not just ceramic tile products, but also great health products. In the post-epidemic era, everyone pays more attention to respiratory health. This also makes Teidi negative ion tiles stand out, successfully jump out of the red ocean of ceramic tiles, and open up a blue ocean of healthy ceramic tiles. .
The only way to get rid of homogeneous products, homogeneous marketing, and homogeneous competition is to change the track. After several years of operation, the specially opened healthy track has been If you have considerable scale and competitiveness and are still fighting a bloody price war, it’s time to change to a healthier track.
