August 24, 2021·Issue 16
Tang Ren: Only a business model driven by basic consumer demand can ultimately form the industry development trend
The development from single-category customized home furnishings to whole-house customization is a very important business logic. On the surface, it should be category expansion driven by the performance of single-category customized home furnishing companies: more categories, more sales, and larger scale. However, if we take a deeper step, we will find that the basic logic of the development of whole-house customization is actually a multi-category integrated operation to meet the basic needs of home decoration consumers to "decorate a home"... In the long run, only based on Only a business model driven by basic consumer demand can promote the development of the industry and ultimately form the industry development trend. The development of whole-house customization is because it better meets the basic needs of home decoration consumers to "decorate a home" than other traditional single-category business models.
Source: Pan Home Network
Chief Expert of Yibang Home Decoration Industry
Secretary-general of the China Federation of Industry and Commerce Assembly Branch Secretary-General Tang Ren
Hu Lian: Respect user experience
From a marketing perspective, we should first see the value of users. What we are talking about here is not the traditional concept that users are God, but that we should dig deeper into functional needs under this concept and respect user experience. Otherwise, users will be Opposition and indifference.
Source: 2021 Qijia.com Second Home Decoration Industry Ecological Conference
Home Furnishing + Home Smart Manufacturing
Hu Lian, co-founder of Dacai Research Media Matrix
Deng Shaoqing: If rock slabs can solve the two problems of toughness and integrity, there is a great chance that they can replace quartz stone in the future
At present, the cabinet and countertop projects for large-scale real estate finely decorated houses are centralized.The proportion of quartz stone material selected is close to 90%. After the birth of the slate category, this market share is gradually increasing, but there is still a lot of room for development. The advantages of slate compared to quartz stone are very obvious, such as high temperature resistance, no leakage, no yellowing, and even lower production cost than quartz stone. However, the disadvantage cannot be ignored, that is, the processing of slate is more difficult, and the cut surface cannot be like quartz. Stone remains decorative after being polished. Looking back at the initial development history of quartz stone, it has also been matured and popularized for a long time. If rock slabs can solve the two problems of toughness and integrity, there is a great opportunity to replace quartz stone in the future.
Source: China Ceramics Network
Another heavy rainfall caused heavy losses to dealers in Henan and other places
At 10:00 on August 21, the Central Meteorological Observatory continued to issue a blue rainstorm warning. It is expected that heavy to heavy rain will occur in some areas of Sichuan, Shaanxi, Gansu, Shanxi, Henan and other places from 14:00 on August 21 to 14:00 on the 22nd. , the heavy rainfall area in Henan overlaps with the "7·20" flood area. Currently, flood control emergency responses have been launched in many places. Zhengzhou, Anyang, Kaifeng, Shangqiu, Xinxiang, Jiaozuo and other places in Henan Province have urgently announced shutdowns of work, production, business and operations, and the local building materials market has been completely shut down. Many dealers also said that their showrooms and warehouses have been affected by the disaster and flooded, leaving the scene in a mess and causing heavy losses...
Source: Taocheng Daily
The 21st China (Zibo) International Ceramics Expo is postponed
On August 23, the 21st Ceramics Expo Organizing Committee Office issued the "Notice on Postponing the 21st China (Zibo) International Ceramics Expo, originally scheduled for September 6, 2021 The 21st Ceramics Expo, which will be held until the 12th, will be postponed. The specific holding time will be determined depending on the development of the epidemic.
Source: Zhangzhong Zibo
The China Building Decoration Materials Association Ceramics Summit issued the "Notice on Convening a Special Training Camp for High-end Slate Applications"
On August 23, the Ceramic Summit of the China Building Decoration Materials Association issued the "Notice on Convening a Special Training Camp for High-end Slate Applications". It is planned to convene masters of masonry and tiling at the headquarters of the Dr. Tie Marketing Center on September 20. , painting masters and other decoration construction workers, provide centralized training on the high-end application of slate slabs.
Source: China Ceramics Branch
The Korean sanitary ware market has reached 27.7 billion yuan
According to data from Hansen's annual report, the size of the Korean sanitary ware market has grown from 2.8 trillion won (15.5 billion yuan) in 2006 to 5 trillion won (27.7 billion yuan) this year. Market expansion is accelerating. Previously, in the sanitary ware market, companies purchased construction materials for ceramic tiles, toilets, bathtubs, faucets, bathroom cabinets and other products separately. In recent years, this approach is evolving into whole-bath space solutions built from a single brand, offering a complete range of bathroom products. According to Korean media reports, the Korean sanitary ware market is changing from single products to the whole house. In the first half of the year, the bathroom market grew by 20% year-on-year.
Source: Kitchen and Bathroom Information
Bao Jiejun and four other people were warned and fined for holding shares in Diou Home Furnishing on behalf of each other and disclosing information with false records
On August 23, the Sichuan Securities Regulatory Bureau disclosed the "Administrative Punishment Decision" on Bao Jiejun, Huang Jianqi, Chen Jiawang and Ding Tongwen. The Sichuan Securities Regulatory Bureau decided: Bao Jiejun was ordered to make corrections, given a warning, and fined 500,000 yuan; Huang Jianqi was ordered to make corrections, given a warning, and fined 300,000 yuan; Chen Jiawang was ordered to make corrections, given a warning, and fined 400,000 yuan. fine; Ding Tongwen was ordered to make corrections, given a warning, and fined 300,000 yuan. In accordance with the relevant provisions of the 2005 Securities Law of the People's Republic of China (hereinafter referred to as the 2005 Securities Law), the Sichuan Securities Regulatory Bureau conducted an investigation and trial on the illegal information disclosure case of Bao Jiejun and others in accordance with the law, and notified the parties concerned. Regarding the facts, reasons, and basis for the administrative penalty and the rights enjoyed by the parties in accordance with the law, the parties did not make statements or defense opinions, nor did they apply for a hearing. The investigation and trial of this case have now been concluded.
Source: Sina Finance
Huida Bathroom Appears at China International Intelligent Industry Expo
On August 23, the 2021 China International Intelligent Industry Expo opened in Chongqing. Huida Smart Home (Chongqing) Co., Ltd., a subsidiary of Huida Sanitary Ware, was invited to participate in the exhibition. The booth is located in the "Intelligent Manufacturing Town Pavilion" in Rongchang District, Chongqing. The exhibition will last until August 25. As one of the specially invited participating brands, in addition to using videos and pictures, Huida Sanitary Ware also brought two black-tech smart toilets (HDE3011T, HDE3022T) to the exhibition. Huida smart toilets have excellent design andIts functions attracted many viewers to stop and inquire, and it became the most popular star product in the venue. Among them, the 3011T smart toilet brought by Huida Sanitary Ware can achieve zero water pressure flushing.
Source: Huida Sanitary Ware
The new large-size porcelain tile production line built by Modena in Alfanar in the Middle East was successfully ignited
At 9:30 a.m. Saudi time on August 22, the new generation Infinity series high-intelligent air-fuel ratio automatic control firing kiln built by Modena for the Alfanar Group in the Middle East was successfully ignited. According to reports, Alfanar Group is one of the representatives of high-end ceramic tile brands in Saudi Arabia. The highly intelligent production line that Modena built for the Alfanar Group this time includes a high-energy-efficiency self-circulating five-layer drying kiln mod. HB5, and two newly designed Infinity series ADC air-fuel ratio dynamic control firing kilns mod. MFS.
Source: MODENA Modena
Ministry of Commerce: Encourage qualified areas to recycle household appliances and furniture and trade old ones for new ones
On the morning of August 23, the State Council Information Office held a press conference. At the meeting, Minister of Commerce Wang Wentao said that since the 18th National Congress of the Communist Party of China, the Ministry of Commerce has firmly implemented the strategy of expanding domestic demand. In terms of scale, from 2012 to 2020, my country's total retail sales of consumer goods increased from 20.6 trillion to 392,000 yuan, with an average annual growth of 8.4%. my country has become the second largest consumer market in the world after the United States. In the next step, the Ministry of Commerce should adapt to the consumption situation and carry out work from several aspects: First, the level of traditional consumption should be improved, which mentioned that areas with conditions should be encouraged to recycle home appliances and furniture and replace old ones with new ones. The second is to accelerate the cultivation of new consumption. The third is to build a consumption upgrade platform.
Source: CCTV News
The output value of Guangxi’s high-end green home industry from January to July was approximately 90 billion yuan
Since the beginning of this year, Guangxi's high-end green home industry has developed rapidly. From January to July, the output value of the high-end green home industry was approximately 90 billion yuan, a year-on-year increase of 35%. Up to now, Guangxi has 63 key high-end green furniture and home furnishing industry projects under construction, with a total investment of more than 87 billion yuan, of which 22 have been included in the autonomous region's "Double Hundred and Double New" major industrial projects and 41 Thousand Enterprises technological transformation projects. . At the beginning of this year, the Autonomous Region Industry and Information Technology Department and the Finance Department jointlyA total of 45 million yuan in support funds was provided to support the construction of 28 parks and projects. In the next step, Guangxi will focus on the construction of Nanning Smart Furniture Industry Base, Guigang Modern Furniture Industry Base, Chongzuo Functional Home Furniture Industry Base, Liuzhou Kangyang Home Industry Base, accelerate the construction of Qinzhou Imported Wood Industry Center, and form the region's four industries Base One Center's industrial development layout strives to achieve an output value of 200 billion yuan in the region's high-end green home furnishing industry by the end of the 14th Five-Year Plan.
Source: China Wood Industry Network
Notice on convening the 2021 Wall Decoration Materials Industry Summit and the 8th "Livable China" Assembly and Interior Decoration Industry Development Conference
In order to better meet the environmental protection and health needs of consumers for green homes and clarify the development context of the industry, the Ceramics Branch of the China Building Decoration Materials Association Ceramics Summit is scheduled to hold the 2021 Wall Decoration Materials Industry Summit in Beijing on September 9, 2021 And the 8th "Livable China" Assembly and Interior Decoration Industry Development Conference. The conference will provide an in-depth analysis of the current development of the building materials and home furnishing industry and promote the sustainable development of the fully decorated home furnishing industry.
Source: China Ceramics Branch
Oppein Home Furnishing sued Wanchu Home Appliances, and the cause of the case was a dispute over trademark infringement
On August 22, Oppein Home Furnishing Group Co., Ltd. added a new court announcement. The cause of the case is a trademark infringement dispute, which will be heard by the Intermediate People’s Court of Guiyang City, Guizhou Province at 9:00 on August 27, 2021. . The case number (2021) Qian 01 Minchu No. 1882, the appellant/plaintiff is Oppein Home Furnishing Group Co., Ltd., and the appellee/defendant is Guizhou Wanchu Home Appliance Co., Ltd.
Source: Leju Finance
Zhejiang strengthens the quality supervision of building materials entering construction projects, and assigns responsibilities to people
Recently, the Zhejiang Provincial Department of Housing and Urban-Rural Development issued the "Notice on Further Strengthening the Quality Management of Construction Materials on Site for Construction Projects" (hereinafter referred to as the "Notice"), requiring in-depth advancement of project quality and safety standardization actions to ensure that construction projects in the province quality. "Notice" requires that construction, design, construction, supervision and other project participating entities, as well as quality inspection agencies and other relevant units, must establish and improve the quality assurance system, strictly abide by the principle of "inspection before use" of building materials, and achieve ""Whoever uses it is responsible, whoever checks and accepts is responsible, whoever signs is responsible", and implement quality responsibility to positions and people.
Source: China Building Materials News
The first "artificial stone stock" - Zhongqi New Materials was successfully listed on the Shenzhen Stock Exchange
On August 23, Zhongqi New Materials (001212.SZ) was listed on the Shenzhen Stock Exchange. The company is issuing 22.67 million shares this time at an issue price of 31.67 yuan per share. The company plans to invest 629 million yuan in raised funds to build the first and second phases of Zhongqi (Hubei) New Materials, the second phase expansion of Gaoming No. 2 Factory, the R&D center and informatization construction and other four major projects.
Source: Pan Home Headlines
Notice on holding the 9th CBDA China Architectural Decoration Design Art Exhibition
On August 23, the China Architectural Decoration Association issued the "Notice on Holding the Ninth CBDA China Architectural Decoration Design Art Exhibition". The CBDA China Architectural Decoration Design Art Exhibition (referred to as CBDA Design Exhibition) has been successfully held for eight sessions. The "CBDA Design Exhibition" takes "Green Design·Focus on Ecology" as its theme. The "Design Face-to-face Eastern and Western Design and Exchange" forum will be held at the same time as the exhibition, providing a communication platform for domestic and foreign design exchanges. Participation in this event is voluntary. All provinces, autonomous regions and municipalities building decoration associations and member companies, relevant units and designers are invited to actively participate in and support this event. The event is planned to be held in March 2022, and the specific time and location will be notified later.
Source: China Building Decoration Association
The decoration company did not pay wages, causing the project to stop, and the court ruled to refund the costs
On August 23, the Miyun Court issued news and ruled that a decoration company should compensate the owner for various losses of more than 455,000 yuan. The cause of the incident was that the owner, Mr. Zhang, signed a contract with a decoration company, agreeing on a 300-day decoration project. The decoration company would contract the work and some materials, with a total cost of 253,632 yuan. After the contract was signed, Mr. Zhang paid according to the contract and the decoration company carried out the construction. The decoration company failed to pay workers' wages on time, which led to the suspension of work. The company had promised to resume construction within a week, but later could not be contacted. After Mr. Zhang went to the decoration company’s business address, he found thatThe place has been deserted. Afterwards, Mr. Zhang was forced to find another company to continue the construction, for which he paid an extra 320,000 yuan for the project.
Source: Beijing Daily
Real loans pretending to be repairs, illegally obtaining bank loans
On August 23, a reporter from Changjiang Daily learned that the Wuhan Hongshan District Court recently handled a number of "decoration loan" cases. The bank sued more than ten borrowers who took out "decoration loans" but overdue repayments to the court. , requiring them to return the loan and interest. It is understood that none of these borrowers have real renovation needs, but they borrowed 150,000-200,000 yuan from banks in the name of renovation. Since part of the loan actually went into the intermediary's pocket, but the contract was signed by the lender, the court ruled that the lender should still bear all repayment responsibilities. The judge reminded citizens that if they need money urgently, they must borrow money through formal channels. There are huge legal risks in trusting others to obtain bank loans in violation of regulations, or even handing over your personal ID card, bank card and password, mobile phone verification code, etc. to others.
Source: People's Daily
The renovation was stolen, where did the key come from
On the afternoon of March 8, 2021, the two defendants passed by a community in Weiyang District and found that a large number of residents in the community were renovating, so they planned to steal the property of the renovating households in the community. At about 20 o'clock that night, the two people rode an electric bicycle and rushed into the community. Because they knew that decorators would usually place decoration keys in fire boxes or ventilation ducts, the two found the house keys in the above places. If they encountered a lock box, they would forcefully open it and take out the keys. The two defendants used the above methods to enter 11 households in the community and stole a total of 28 rolls of lighting wires for decoration. They later sold the stolen wires as stolen goods and obtained 1,920 yuan in stolen money. The judge reminded the general public that citizens should increase their awareness of prevention and properly keep their house keys during renovation to avoid unnecessary losses.
Source: Xi'an News Network
Juran Home, the flagship home and building materials store in northwest China, opens in the CBD
Recently, with an investment of RMB 300 million, Juranzhijia Yikang Store, the flagship home and building materials store in the northwest region, has entered the T5-T6 podium of Xingtai CBD Business Plaza. The mall is expected to open on August 28. It is understood that Juranzhijia Yikang store has a construction area of 56,000 square meters and an operating area of 32,000 square meters. It mainly sells home building materials and smart phones.Energy home and home appliances are the main products, supplemented by department stores. There are 150 investment brands, and the current merchant occupancy rate reaches 95%.
Source: Yijinhuoluo Qirong Media Center
Incomplete contract caused controversy, Lanzhou Red Star Macalline Mall seemed to do nothing
In early June, Ms. Yan from Jingtai, Gansu came to the Red Star Macalline Shopping Mall in Nanmiantan, Lanzhou City and purchased a door and window from Senying Doors and Windows. However, after the new windows were installed, the gaps were too large, by several centimeters, but the construction workers of Senying Doors and Windows repeatedly said that they met the standards. After Ms. Yan posted her experience online, she was told by netizens that her product was not Senying but E-Grid. The merchant explained this problem because the staff was negligent when signing the contract and did not indicate the E box. Ms. Yan later complained to Red Star Macalline Mall. Red Star Macalline Mall initially responded that it could help with communication and negotiation, but later said that the contract was signed with the Senying store and no payment was made to the mall, so it could not handle the matter. At present, the market supervision department has intervened.
Source: Daily Gansu
Nanning IKEA opens on the 26th, providing one-stop shopping experience
IKEA Nanning Mall will grandly open on August 26. It will take Nanning as the center and radiate to surrounding cities, allowing citizens to enjoy a one-stop home shopping experience that includes food, drink, entertainment and shopping. The shopping mall is located at No. 12 Pingle Avenue, Liangqing District. The shopping mall has 5 floors. The first and second floors of the parking lot have a total of 1,175 parking spaces. The remaining three floors are business areas with a business area of over 30,000 square meters and a total of 9,000 parking spaces. A variety of furniture and household items, 38 home inspiration exhibition rooms and a 720-seat restaurant will provide shopping citizens with rich home inspiration and a comfortable shopping experience, creating a better daily life for the public.
Source: Nanning Evening News
It is rumored that Evergrande plans to sell the Hong Kong headquarters building to Yuexiu Real Estate for HKD 10.5 billion. The previous intention price was HKD 15.6 billion
Recently, based on multiple media reports, China Evergrande plans to sell its group headquarters building, China Evergrande Center, in Wan Chai, Hong Kong, for HK$10.5 billion. Sources revealed that Evergrande and Yuexiu Real Estate have entered the negotiation stage. Evergrande had previously proposed an intention price of HK$15.6 billion, and its purchase cost in 2015 was HK$12.5 billion (US$1.6 billion). It is understood that China Evergrande Center is located at 38 Gloucester Road, Wan Chai, formerly known as American Wantong Building. Evergrande Group invested HK$12.5 billion in 2015 from ChinesePurchased by real estate owner.
Source: Guandian Real Estate Network
Xiamen Municipal Housing Bureau interviews some platforms: Put an end to the use of online platforms to guide people to speculate in real estate
According to the Xiamen Municipal Housing Security and Housing Administration Bureau, in order to regulate the release of real estate information on the Internet, the Xiamen Municipal Housing Bureau recently interviewed some website platform leaders and required the platform to adhere to the positioning of "housing for living, not speculation" and strictly control housing prices. Information release, it is strictly forbidden to speculate on houses in school districts and houses with small property rights, and it is resolute to put an end to the use of online platforms to guide the public to speculate on houses. The Xiamen Municipal Housing Bureau pointed out that when publishing real estate data, we must be cautious and clearly mark the data source. Second-hand housing transaction data can be viewed on the official website of the "National Bureau of Statistics" and "Xiamen Online Real Estate"; for the housing listings released by platform users Information must also be strictly controlled, especially price information, and must not be exaggerated at will.
Source: Securities Times
Yinchuan issued new policies for the property market: the down payment ratio for the second home should not be less than 50%
On August 23, the Yinchuan Municipal Housing and Urban-Rural Development Bureau issued the "Notice on Promoting the Stable and Healthy Development of the City's Real Estate Market." The "Notice" requires that households registered in Ningxia are limited to purchasing two houses in the Yinchuan Municipal District, and individuals registered outside Ningxia are limited to purchasing one house in the Yinchuan Municipal District. Newly signed commercial housing sales contracts in the municipal districts can only be transferred after 3 years; Adjustment differentiation Housing credit policy: the down payment ratio for second homes will be increased from no less than 40% to no less than 50%.
Source: China.com
