On March 8, Oceano's parent company Diou Home Furnishing announced that Oceano invested 50 million yuan in a Shanxi ceramic company, intending to rapidly expand the northern market in the next three years and further optimize the national supply chain layout.
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Oceannuo plans to invest in Shanxi Huizi
Investment amount 50 million yuan
On March 8, Diou Home Furnishing issued an announcement stating that its holding subsidiary Foshan Ocean Ceramics Co., Ltd. (hereinafter referred to as "Oshennuo"), based on the needs of strategic development, in order to further improve the company's supply chain layout and enhance the company's core competitiveness, it has cooperated with Shanxi Huizi New Materials Co., Ltd. (hereinafter referred to as "Shanxi Huizi") ) signed the "Investment Agreement". Oceanno plans to invest 50 million yuan in Shanxi Huizi with its own funds. After the investment is completed, Oceano will hold 20% of the equity of the target company.
The investment agreement shows that Shanxi Huizi increased its capital and shares by 50 million yuan, and all the capital increase was subscribed by Oceano. Oceano must complete the actual investment before January 31, 2031. The investment can be in the form of cash, intellectual property rights wait. After the signing of the agreement, the registered capital of Shanxi Huizi was changed to 250 million yuan. Within three years after the completion of this capital increase and share expansion, Oceano will have the first right to purchase the equity transfer of Shanxi Huizi. The investment agreement also states that after the capital increase and share expansion are completed, Shanxi Huizi promises that its production capacity must give priority to meeting Oceano's needs.
Shanxi Huizi was established on December 10, 2020. Its registered address is located on the third floor of the West Exhibition Building of Beianyangcun Ceramics Park, Fengcheng Town, Yangcheng County, Jincheng City, Shanxi Province (Yangcheng Economic Development Zone). Its business scope includes nanoceramics , graphene composite heating ceramics, manufacturing and sales of ceramic products, and rock slabs; processing and sales of ceramic materials.
China Ceramics Network reporter inquired about the information and learned that Shanxi Huizi New Materials started construction of a new nano-antibacterial ceramic construction project with an annual output of 35 million square meters on December 31, 2020. Its industrial park project has a total investment of 4 billion, accounting for a total of 1,000 acres of land, annual production capacity 80million square meters and an output value of over 3 billion yuan. It is currently the largest single industrial project in Yangcheng County.
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Five production lines will be put into operation in the next three years
Oceano expands the northern market
According to the investment agreement, the two parties will integrate their respective resource advantages and build a comprehensive, long-term and stable strategic partnership based on the principle of "resource sharing, complementary advantages, and win-win cooperation". Shanxi Huizi production base is located in Jincheng, Shanxi. It is planned to put into operation a total of 5 ceramic tile production lines in the next three years, with a total annual output of 55 million square meters per year, mainly produces glazed tiles of various specifications.
After the investment agreement is signed, Oceano will rely on the production capacity of Shanxi Huizi to further optimize the national supply chain layout and form a strong support for future demand growth in the northern market. At the same time, due to the improvement of scale effect, the competitiveness of Oceano's products in the northern market has been enhanced, supporting Oceano's rapid expansion into the northern market.
Shanxi Huizi will rely on Oceano's channel resources and order structure to further concentrate its product categories and fully release its scale advantages, making production costs at the leading level in the industry, improving its own profitability, and ultimately promoting the development and growth of Shanxi Huizi , seeking to become a benchmark enterprise in the ceramic industry in the northern market.
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Oshenno and other leading ceramic companies are expanding frequently
Industry concentration is gradually increasing
In addition to this investment in Shanxi Huizi, Oceano, which has a listing background, has also successfully completed several rounds of investment and expansion in 2020: On September 24, the second base of Oceano Teng County with a total investment of 2.5 billion yuan was launched. The ceramic production project was successfully signed. This expansion will add 10 new production lines for Oceano. The products cover ceramics, sanitary ware, and general household products. After all are completed and put into production, the annual output value will reach 4 billion yuan; on June 23, Oceano The new glazed tile project with a daily output of 40,000 square meters at the Nuojingdezhen base was successfully put into operation, with an annual output value of 360 million...
In addition to Oceano, ceramic companies such as Dongpeng, Hongyu, Mona Lisa, and Eagle have also accelerated the pace of expanding production capacity in the past year, with constant news of investment, mergers, and production expansion. (Reviewing the recent expansion trends of ceramic enterprises: "Investment and production expansion continue to increase, and ceramic enterprises cannot stop "buying, buying, buying"!")
Since 2020, under the severe situation caused by the epidemic, On the one hand, Oceano, Hongyu, Monali Leading ceramic companies such as Shasha have frequently expanded against the trend, and their production capacity has gradually expanded;On the other hand, the number of bankrupt and closed companies in the ceramic industry continues to increase. Ceramic production lines are decreasing year by year. The "Ceramic Industry Long March" survey shows that in the past three years, there have been a net decrease of 211 ceramic factories and 504 production lines in the country. Other public data show that a total of 44 ceramic companies across the country went bankrupt in 2020, and 15 ceramic factories have been auctioned since the beginning of 2021. , bankruptcy and liquidation...Under this situation, the ceramic industry has further intensified the reshuffle, the concentration continues to increase, and the ceramic industry has shown a new development pattern.
