The market prices in the building and ceramics industry are chaotic, and the brand values of some industry professionals are even more confusing than prices.
Today I will comment on three of these very representative phenomena.
1
"Is the tile brand important? In front of the platform, the brand is just a scumbag! There are indeed brands that bring their own traffic, but this has become a thing of the past..." A certain special price tile elite is so "highly commanding" in his Douyin video He pointed out that he was self-righteous and promoted his platform without leaving any trace.
There was an uproar in the comment area, and a certain ceramic tile brand dealer responded sharply: "Brand is not important. If you are able to sell special price tiles, don't say they are from a certain brand."
What then? Then there was nothing more, because the special brick elite was speechless and could only talk about him.
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Brand is not important? So why does the Special Price Brick Elite always promote its platform in its own videos? On the surface, he tells everyone not to believe in brands, but in fact, he keeps building his own brand. Then when selling bricks, he loudly promotes what big brand he sells and special discount bricks, which completely exposes the opportunist and vicious nature. The corners of the mouth of price war practitioners.
The so-called brand is not just a name or a symbol, but also the spiritual symbol of the enterprise, carrying the corporate culture, displaying the image of the enterprise, and reflecting the comprehensive strength of the enterprise. The most important thing is that a brand is to an enterprise what character is to a person. Reputation is not only the second life of a person, but also the second life of an enterprise. Whoever owns the brand is responsible for its reputation. Those who say that brands are not important are equivalent to saying that character is not important. You can imagine how trustworthy they are.
2
“Brand promotion is useless and flashy. Our brand does not advertise in order to save money and benefit consumers; we spend all the money wisely on R&D, production and quality control.”
"Those so-called big brands are nothing more than spending money on advertising and deceiving consumers. The quality of their products is simply not comparable to ours."
"The quality of our brand products is very good and there is no need to advertise."
……
Headquarters personnel or dealers of ceramic tile brands often claim this.
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However, once their brand suddenly spends money on advertising, they use all their strength to promote it, hoping to let everyone in the world know about it - because the trend has completely changed. Advertising, in turn, becomes an advantage for the brand.
That's right, in this era where the smell of wine is also afraid of the depth of the alley, advertising does not necessarily mean that you have strength, but not advertising is often considered to be lacking in strength. There is no necessary relationship between advertising and quality. Whether advertising or not, improving product quality is an unshirkable responsibility for ceramics companies. Funds for R&D, production and quality control are not saved by not advertising. Does spending money on advertising mean that there is not enough money and that we are not ready to invest in R&D, production and quality control?
3
"What's so great about Guangdong bricks (Foshan bricks)? Isn't it just spending money to build brand awareness? Do you dare to compare prices with us?"
"There are also brands in other production areas? Do consumers dare to buy the bricks they produce?"
“Actually, there is no difference between the ceramic tiles produced in various production areas. The quality of ceramic tiles from other production areas has already caught up with or even surpassed Guangdong bricks (Foshan bricks).”
……
Ceramics companies/brands in Guangdong (Foshan) production areas and ceramics companies/brands in other production areas often hurt each other in this way.
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However, many ceramic companies/brands from other production areas are sarcastic towards those from Guangdong (Foshan) while silently moving their marketing centers or company registration places to Foshan; many Guangdong (Foshan) Ceramics companies/brands in Foshan) production areas are disdainful of construction ceramics companies/brands in foreign production areas, while secretly sending OEM production orders to foreign production areas.
There should be no regional discrimination in the industry, and the production area should not be the criterion for judging the quality of ceramic tiles. However, ceramics companies/brands in other production areas must face up to the gap with ceramics companies/brands in Guangdong (Foshan) production areas. Ceramics companies/brands in Guangdong (Foshan) production areas must not sell their products on their own.
After seeing through and telling the truth, can we still be friends?
