On April 17-18, the Eagle Ceramics 2020 core dealer Nuan Chunyun Conference was held with the theme of "Brand Renewal, Value Improvement". The meeting was held in the form of a full live broadcast. Lin Wei, President of Eagle Brand Group, Chen Xianwei, Vice President of Eagle Brand Group, Ye Qianghui, Financial Director of Eagle Brand Group, Zheng Xionglin, General Manager of Marketing of Eagle Brand Ceramics, Zhou Zisong, Product Director of Eagle Brand Ceramics, and regional directors, etc. Company leaders and more than 500 dealers across the country gathered at the "cloud" ceremony to witness the historical moment of brand renewal and discuss business methods in 2020.
New VI unveiled, opening a new chapter for Eagle Brand
On the morning of April 18, the unveiling ceremony of Eagle Ceramics’ new VI was held in the headquarters exhibition hall. Eagle Group President Lin Wei, Vice President Chen Xianwei, Financial Director Ye Qianghui and Eagle Ceramics Marketing General Manager Zheng Xionglin unveiled the new logo. The new image of Eagle Ceramics sets off.
The new LOGO of Eagle Ceramics adheres to the simple aesthetic concept of "less is more", adopts a flat and minimalist design, and removes unnecessary decorative fonts and lines, making the message conveyed more powerful and in the shortest possible time. Capture consumers' attention. This VI upgrade establishes for the first time the value positioning of Eagle Ceramics as "founded in 1974·Foshan, China" and adheres to the emotional positioning of "many years later, I will still choose Eagle Ceramics", fully demonstrating a company with family and country culture, international vision and A new image of the friendly Jiaguo Ceramics brand.
The unveiling of the new VI of Eagle Ceramics, which has been used for nearly half a century, indicates that the 46-year-old Eagle Ceramics is about to glow with new strength and join hands with dealers across the country to open a new chapter and enter a new era.
Manufacturers join hands to create new advantages of Eagle Brand
After the unveiling ceremony, President Lin Wei delivered a speech. He said that in 2020, the market environment will change suddenly, and Eagle Brand Group will focus on "refining internal skills and strengthening both ends."
Practice internal strength, which is to use ten major measures to strengthen the body and create new advantages of Eagle Brand.
Strengthen both ends, one is suppliers and the other is dealers, increase investment in the terminal market, deepen the three-dimensional channels, establish benchmarks widely, and cultivate big businesses in small towns; comprehensively promote design channels, Engineering and home decoration channels, etc.; deepening the 1+N model and laying out central warehouses.
At the end of his speech, Mr. Lin presented the lyrics of "Under the Lion Rock" to dealers across the country: "Let's pursue our ideals together, and people in the same boat swear to follow each other. We are fearless and even more fearless. We are in the same corner of the world, and we can overcome the rough terrain together."
Thinking and practice in adversity
Vice President Chen Xianwei delivered a speech on the theme of "Thinking and Practice in Adversity". Mr. Chen analyzed the strategic choices of the marketing layer in 2020 from four aspects: brand direction, product direction, channel focus, and the power of benchmarks.
Mr. Chen highlighted that in 2020, Yingpai Ceramics will plan to build Yingpai small stores. With the advent of the new generation of consumption, the "1+N" structure has been upgraded. As a smart store in the 5G era, Eagle Store is a provincial benchmark and an infrastructure for large merchants in small towns. It is a low-cost and rapid expansion path of the central warehouse model. I hope that Eagle Brand Store can occupy a leading position in the world of ceramics.Have an important seat.
He said that the Wuhan epidemic in 2020 was an unexpected event that accelerated the elimination of the industry. To evaluate the vitality of an enterprise, it is not to judge whether it is prosperous in good times, but to judge whether it is tenacious in times of adversity. I hope that the dealers of Eagle Ceramics will not waste a crisis, take action, and enter the battle with excitement.
Brand renewal, value improvement
Afterwards, Eagle Ceramics Marketing General Manager Zheng Xionglin went online to share the 2020 Eagle Ceramics marketing strategic plan with dealers across the country. Mr. Zheng proposed that in 2020, Eagle Ceramics will improve its value output and renew its brand development. He refined the national marketing strategy from six aspects: brand, product, channel, terminal, service and policy.
As a 46-year-old ceramic brand, the renewal of the VI system of Eagle Ceramics is a demonstration of the brand's youthfulness and innovation. Future development willtake design and service as the core. As concept stores gain more and more attention, we will open up new paths to truly inject new life into the brand; return to the essence, product research and development, and focus on product quality and beauty. , Create high-end products, launch products with Eagle brand characteristics in the market, and create new advantages of Eagle brand.
Mr. Zheng mentioned that Eagle Brand will focus on deploying Eagle Brand stores this year. Eagle Ceramics takes product prototyping structure, functional module combination, and Internet (or even blockchain) tool links as its three core components to output a set ofsmall area, low cost, rapid construction, multi-function, high quality, and experience. The best new form of store solution to meet the needs of the Eagle brand for rapid channel penetration.
Finally, Mr. Zheng said to all dealers, "As long as we strengthen our confidence, work together and implement precise policies, we will be able to turn pressure into motivation and crisis into opportunity!"
At the same time, the 2020 Eagle Ceramics Crowdfunding Product Order Fair is in full swing in the live broadcast room. Many new products are online, and dealers are ordering non-stop. The total order volume for this 418 is: 289.93 million, of which four products are popular. More than 325,000 square meters were raised.
Sharing of dealer marketing secrets
Eagle Brand Ceramics has many excellent dealers, and they all have their own marketing secrets. At this dealer Nuan Chunyun meeting, the Eagle Ceramic Terminal Practical Master combined his own practical experience to share and share with all dealers in aspects such as channel development, online marketing, standard process marketing, and order closing skills. comminicate.
01
"Developing Channels for High-End Designers"
Time: April 17, 2020 9:40-10:40
Terminal combat master: Dalian Yingpai Yu Xiuzhu
Dalian Eagle Ceramics, with 40 UNDER 40 as the main link, has held designer nights for two consecutive years to form a bridge with the designer group. Mr. Yu has started from the development of complete decoration companies, the development of small and medium-sized home decoration companies, and the development of home decoration channels. He shared his terminal practical experience in three aspects including maintenance.
02
"The success of high-end customers"Single Skill》
Time: April 17, 2020 10:40-11:40
Terminal Practical Master: Luzhou Eagle Wu Hongliang
Mr. Du pointed out that we grow in good times and take root in adversity. Rooting is for a better survival. Only by taking root against the odds and laying a solid foundation can we accumulate solid foundations. She demonstrated Jining Yingpai's exquisite services in detail through several cases. Regarding "online marketing", Mr. Du shared in detail a series of processes from inviting customers, operation process, and blasting to implementation, which is very practical.
04
"Standard Process Marketing"
Time: April 17, 2020 15:00-16:00
Terminal combat master: Linyi Yingpai Zhao Song
Linyi Yingpai strives to create new standard store configurations and standardize customer reception processes. Among them, Mr. Zhao focused on the details of service. Linyi Yingpai's service requirements are as follows:
1. All requirements must be streamlined and detailed
2. Supervision is mainly based on deterrence, supplemented by specific communication
3. There must be quantification and a reward and punishment mechanism
Brand Renewal, Value Improvement - Eagle Ceramics' 2020 core dealer Nuan Chunyun Conference came to a successful conclusion. After 46 years, Eagle Ceramics has gained new strength and joined hands with dealers across the country to open a new chapter!
(Enterprise feed)
