Welcome ceremony
On January 5, 2020, "Change·Breakthrough·Win-Win" - the 2020 KMY International Light Luxury Ceramics National Dealer Strategy Summit was held grandly in Foshan, China.
Conference site
Ye Jinli, assistant to the chairman of the group, Zhang Yongchun, general manager of KMY brand business unit, Chen Xuwei, group financial director, Liu Qinghua, assistant general manager of the general manager office, Huang Hanjun, group human resources director, Ding Bin, executive deputy general manager of KMY brand business unit, KMY brand business unit Wu Zhu, executive deputy general manager of the department, Chen Yongcheng, head of the market management center of the KMY brand division, Chen Tianpei, head of the creative product exhibition center of the KMY brand division, Chen Junpeng, deputy general manager of sales in the southern region of the KMY brand division, and sales in the northern region of the KMY brand division. Deputy General Manager Xie Zhaodong, the KMY headquarters team, more than 500 dealer family members across the country, and more than 20 media reporters participated in this event. Talk about market trends, analyze future trends, and explore the new development of KMY international light luxury ceramic tiles' "change, breakthrough, and win-win" brand strategy. Manufacturers work together to surpass and create a new era of excellence.
Conference site
At the beginning of the meeting, Ye Jinli, assistant to the chairman of the group, gave an opening speech for the conference. Mr. Ye mentioned that this transformation and breakthrough of KMY international light luxury ceramic tiles is in line with consumer demand and market development. In the face of opportunities and challenges , we must be prepared for future cognition and use actions to build new heights for the brand.
Ye Jinli, Assistant to the Group Chairman
NO.1 Change
KMY brand strategic transformation
Subsequently, Zhang Yongchun, general manager of the KMY Brand Business Department, focused on current and future market development trends and gave an in-depth analysis of the brand strategic transformation and reform in 2020 under the theme of "Change·Breakthrough·Win-Win".
Zhang Yongchun, General Manager of KMY Brand Division
Mr. Zhang proposed that brands need to be international, fashionable, and more differentiated. In 2020, KMY international light luxury ceramic tiles will follow the trend and upgrade the brand. It will reorganize from the aspects of brand positioning, product positioning, channel positioning, promotion positioning, etc., and redefine KMY as "international light luxury ceramic tiles" to create a high-end differentiated brand. , innovate and break through in the market, change product sales habits and profit models, form profit-oriented high-end brands, win the tough battle in the market, and achieve sustained growth in sales and profits.
NO.2 Breakout
KMY brand upgrade and new start
With the rapid development of the times and the upgrading of consumption, consumers are focusing not only on product functions and quality, but also on whether their own needs and feelings are met.
Empower terminals and break through against the trend
Ding Bin, executive deputy general manager of KMY Brand Business Department, shared the theme of "KMY 2020 Terminal Development Plan", combining the market development trends and brand management conditions in 2019, from the aspects of market trends, brand upgrades, channel marketing, team management, etc. It deeply analyzed the development status of the brand and pointed out the brand development direction and market trends in 2020 for dealers across the country.
Ding Bin, Executive Deputy General Manager of KMY Brand Division
Mr. Ding mentioned that the terminal doorThe store must work hard to improve sales value from aspects such as international affordable luxury image display, high-end atmosphere, and one-stop customer service experience. At the same time, terminal dealers should actively develop channels, especially engineering and assembly, achieve cognitive iteration, marketing innovation, give full play to the brand advantages of KMY international light luxury ceramic tiles, and break through against the trend.
Brand innovation, design counterattack
Chen Tianpei, head of the Creative Product Exhibition Center of KMY Brand Business Department, gave a keynote speech on "Promoting Infrastructure Reform and Innovation, and Suitable Brand Development". Mr. Chen proposed the future design of KMY international light luxury ceramic tiles based on products and exhibition halls. , will start from the concept of international light luxury and integrate the aesthetics of life and home, so that everyone can enjoy the beauty of unbounded and inclusive life.
Chen Tianpei, head of the Creative Products Exhibition Center of KMY Brand Division
In his speech, Mr. Chen also put forward very inspiring and practical design viewpoints to provide suggestions for the development of terminal design, allowing design to inject new vitality into the terminal, and is committed to improving and winning the KMY international light luxury ceramics brand. terminal market.
Brand upgrade, leading change
2020 will be the beginning of the strategic upgrade of KMY international light luxury ceramic tile brand. Chen Yongcheng, head of the market management center of KMY brand division, gave a keynote speech on "Brand Transformation, User Breakthrough". Mr. Chen pointed out that needs are changing and only by proactively seeking change can we keep pace with the times.
KMY international light luxury ceramic tile reform will innovate in many aspects such as brand upgrade, strategic positioning, visual system, and differentiation shaping. It is committed to creating an international light luxury ceramic tile brand that meets mass consumption. It will be designed and produced in accordance with the high requirements of international luxury brands. , but it won’t be as out of reach as luxury goods. The biggest core advantage of KMY international light luxury ceramic tiles is that it presents international high-standard home aesthetics at an affordable price.
Chen Yongcheng, head of the market management center of KMY Brand Division
At the same time, in terms of brand development, we will continue to increase investment in manpower and material resources, and promote the development of KMY international light luxury ceramic tile brand through brand culture construction, VI visual standard products, advertising media promotion and display, terminal assistance and other aspects. , to create an international affordable luxury brand in new tier cities, deepen consumers’ understanding of the KMY international affordable luxury ceramic tile brand, and push the KMY international affordable luxury ceramic tile brand to a new height and a new future to achieve a win-win situation for manufacturers.
NO.3 Win-win
Escape from the cocoon and become a butterfly, drawing a blueprint together in the night of stars
KMY night New Year's concert, stars are shining. The famous soprano singer Yin Xin, a national first-class actor, the famous Liu Huan imitation show star Liu Yang, the young singer Ha Zhe Leier of the China Armed Police Art Troupe, the magician Zhu Li of the Beijing Song and Dance Theater and many other well-known domestic musicians performed with their talents, shocking the whole world. field. The passionate music ignited the passion of everyone present, and the wonderful performances pushed the atmosphere to a climax again and again. The song "See You Again Next Year" also fully expressedKMY International Light Luxury Ceramics' wishes for a better future< /strong>.
KMY headquarters management team appeared for a toast
Dinner scene
Change means transformation; breaking through means breaking out of a cocoon and becoming a butterfly, and it is also the nirvana of a phoenix. In 2020, KMY international light luxury ceramic tiles will move forward on the road of internationalization, globalization and differentiation, creating an international ceramic tile brand that satisfies consumers and makes dealers proud. In the future, KMY international light luxury ceramic tiles will seize opportunities based on high goals, develop innovative ideas and strive for success in refined brand marketing, draw a beautiful blueprint together, and write a new chapter in the century-old career of KMY international light luxury ceramic tiles.
KMY headquarters leadership team group photo
2020 KMY International Light Luxury Tile National Dealers Take a Group Photo
(This article is provided by the enterprise)
