China Ceramics Network NewsWith the revival of national fashion, domestic products are becoming more and more fashionable. From Li Ning to Tsingtao Beer to Hengjie Bathroom, many industry leading brands have begun to appear on international fashion weeks , showing the quality charm of China.
From September 4th to 6th, 2019 (New York local time), Hengjie Sanitary Ware, as the first national bathroom brand with a cross-border Chinese designer on the stage of the International Fashion Week, launched innovative technological bathroom ware with "one-of-a-kind products" The cross-border clothing inspired by the design of the suite elements was completed in the New York Fashion Week this year. At the same time, it joined hands with Tmall to make a stunning appearance in the "TMALL CHINA COOL National Fashion Pop-up Store" to convey the "Chinese Fashion" attitude of Hengjie Bathroom to the world. .
Gain insight into mainstream consumptionaudiences and convey nationaltrends across borders
As the post-80s and post-90s generations gradually become the main consumer force in the home furnishing market, "buying domestic products, using domestic products, and loving domestic products" has become a new way for the younger generation to express their self-feelings and fashion attitude.
As one of the leading domestic brands of sanitary ware, Hengjie has always insisted on communicating with consumers, gained in-depth insights into China's new generation of consumers, analyzed their "national trend" life attitude under the upgrading of the consumer environment, and took the lead in 2019 In the first half of the year, we joined hands with major Chinese cultural IPs to launch the “Top Trend” national style bathroom space series.
This series seeks inspiration from the aesthetics of the Song Dynasty and integrates auspicious palace elements into the design of bathroom products. In bathroom products such as true eaves bathroom cabinets, new Chinese-style shower rooms, smart toilets, and Leoxygen New Wing showers, It skillfully uses Chinese elements such as cranes, auspicious clouds, and water patterns, and skillfully combines classical elements with modern design. Once launched, it has repeatedly won the world's top industrial design awards such as IDEA in the United States, IF in Germany, and G-mark in Japan. Through in-depth insights into Chinese consumer households, Hengjie Sanitary Ware hasBathroom technology products with traditional Chinese aesthetics have effectively improved people's quality of life, won the recognition and resonance of a new generation of young consumers, and led the trend of new domestic products in bathroom products.
Intelligentmanufacture of new sanitary waredomesticproducts, Hengjie istrendy because of its quality >
From the launch of the “Top Trend” national-style bathroom space series to the appearance of international fashion weeks and “Top Trend” cross-border clothing, Hengjie Bathroom’s pride and persistence in “domestic brands” are all demonstrated.
If "Trend" shows Hengjie's innovation in bathroom product design, then "Yipin" embodies the brand values that Hengjie has always adhered to: perseverance and dedication to quality; The brand power of "Intelligent Made in China" is conveyed by high standards of quality, strong R&D strength, worry-free service and other aspects of soft and hard strength.
As a representative of the new domestic brand of sanitary ware, Hengjie Sanitary Ware has its own attitude and persistence in "quality" and "intelligence". With its strong strength, its products have won many awards. Hengjie's star product Q9 smart toilet not only won the US IDEA Industrial Design Award in terms of appearance design, but also has 47 national patents in technology and outstanding performance. There are original technologies such as one-touch knobs, smart wing design, and smart flip lids that can bring users a convenient experience; there are also instant hot water devices that combine ergonomics and aesthetic creation to solve users' pain points in one step and bring a comfortable experience. technology, SPA massage and washing technology, and 28.5° somatosensory seat design, etc.; there are also five-layer safety protection technology that effectively ensures safe use, water and electricity separation design, Hengjing sterilization and other cutting-edge technology applications, fully demonstrating Hengjie's " The strong strength of "intelligent manufacturing" also demonstrates the benchmark quality of Hengjie sanitary ware's new domestic products.
At the moment when the national trend is reviving, Hengjie is the representativeBy exploring the traditional culture and history of the brand, integrating innovative technologies and emerging trends, the domestic brands have entered the public's field of vision with a new attitude, showing amazing market explosive power while refreshing the Chinese people's understanding of new domestic products in sanitary ware. Let the world feel the brand power of "Intelligent Made in China"!
(This article is provided by the enterprise)
