2019 is the 70th anniversary of the founding of the People's Republic of China. The past 70 years have been full of ups and downs and have undergone tremendous changes. In the past 70 years of hard work, countless ordinary but great "dream chasers" have emerged on the land of China. They have dedicated their youth, sweat and even their lives to write a "dream chaser life" and witnessed the development and changes of the motherland.
June 27, Intelligent Manufacturing·Gathering 2019 CMG The Home Furnishing Brand Development Forum and the launching ceremony of the "Idealists·Dream Chasers" China Home Furnishing 70 Years and 70 People Tour were held in Guangzhou. More than 80 corporate guests, including Zhang Chuanxi, executive chairman of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, and He Gan, chairman of Jinyitao Group, were invited to attend. Leaders and representatives from China Central Radio and Television Station’s Guangdong Reporter Station, Global Times and other units attended the event.
He Gan, Chairman of Jin Yitao, with his unique enterprise The family temperament and excellent corporate operation strength won the "70 People in the 70 Years of China Home Furnishing" award. "China Home Furnishing 70 Years and 70 People" represents the spirit of all practitioners in the Chinese home furnishing industry over the past 70 years who are not afraid of difficulties, dangers, and challenges. It is a grand commendation to the leaders of the home furnishing industry.
He Gan, currently the chairman of Guangdong Jinyitao Ceramics Group Co., Ltd., outstanding Business leaders. He has been awarded the "Asia Management Innovation Figure Award", the National "Outstanding Leadership Achievement Award" and other honors. He is also the President of Foshan Hubei Chamber of Commerce, Executive President of Foshan International Chamber of Commerce, Visiting Professor of Jiangxi Jingdezhen Ceramics Institute, Vice President of the Building and Sanitary Ceramics Professional Committee of the China Ceramic Industry Association, Executive Director of the China Building and Sanitary Ceramics Association, and Expert of the Guangdong Decoration Industry Association. He is a senior consultant of the group and a ceramic economic development consultant of the Jingdezhen Municipal People's Government. He is recognized as one of the "marketing wizards" in the Chinese ceramic industry.
The more you come into contact with He Gan, the chairman of Jinyitao Group, the more you can discover that he Personal charm. From 2004 to 2019, He Gan led Jinyitao through 15 years, allowing Jinyitao to grow from a small brand to a well-known Foshan famous brand enterprise. In terms of product positioning, technology research and development, marketing methods, and quality assurance, He Gan dares to be the first, is determined to innovate, and interprets Foshan's entrepreneurial spirit with practical actions. He said, "To be a ceramic brand, you must be a leader and become a leading enterprise."
▲Gold He Gan, Chairman of Yitao, was interviewed by a reporter from Xinhua News Agency
As a pioneer in marketing in the ceramic industry, He Gan has pioneered sports marketing, celebrity marketing, Designer marketing and other new marketing models. From 2016 to 2019, in order to strengthen the designer channel business, He Gan created Enjoy Urban Texture, International Design Texture Tour, Master's Appointment Texture Tour and many other designer channel marketing activities, rapidly setting fire to the land of China, attacking cities and villages, and bringing thunder to the dull era. Since then, a golden flag has fluttered in the wind in China's architectural ceramics market, attracting everyone's attention.
He Gan led Jin Yitao along the way, with constant excitement and miracles. From the first company to propose an overall solution for ceramic tile space; to the first company to introduce sports marketing; to the first company to open an exhibition hall; to the first company to launch star president signing marketing activities, to the Antique Brick Research Center of China Building and Sanitary Ceramics Association, China With the establishment of the Antique Brick Research Institute of the Ceramic Industry Association, Jin Yitao is exploring, improving and making progress every step he takes.
For He Gan, the ceramics industry has long been integrated into him In his view, only through innovation and development, improving the quality of manufacturing and paying attention to brand building can we succeed in long-term competition and occupy a place in the international market. Promoting the development of China's manufacturing industry, moving China's manufacturing and services to the mid-to-high end, and achieving high-quality economic development are not only to meet the people's growing needs for a better life, but also an inevitable requirement for deepening supply-side structural reform and realizing the conversion of old and new driving forces. .
