China Ceramics Network News On the morning of April 3, the Jinsi Yuma Tile Designer Agent Investment Project Marketing Summit was held at the Crowne Plaza Hotel in Foshan Held by Zhang Yunshu, Chairman of Zhang Company, Zhang Yundang, Managing Director, Liang Hongyu, Deputy Secretary-General of the Information and Technology Committee of China Building Decoration Association, Zheng Chengbiao, a famous design master, Hu Jingyu, General Manager of Jinsi Yuma Brand, and Sales General Manager of Jinsi Yuma. Manager Yang Weiwei and other leaders, Jinsi Yuma ceramic tile dealers, and representatives from many media such as China Ceramics Network attended the summit.
All members of Jinsi Yuma stood up and sang the corporate song
Zhang Yunshu, Chairman of Zhang Enterprises, delivered a speech
Zhang Yunshu, chairman of Zhang's Enterprise Group, believes that in 2019, the home furnishing market is undergoing changes after 20 years of rapid growth and entering a new stage of squeezed growth! With the sudden rise of the complete decoration and fine decoration channels, the retail channel has been snatched away from the tiger's mouth, and store customer flow has also been severely squeezed and differentiated! In a market environment with tigers ahead and pursuers behind, terminal dealers generally face huge operating pressure, anxiety and confusion. At the end of 2018, Jinsi Yuma officially proposed the outline of the next ten-year development plan, in which the exploration of "innovative marketing models" is an important topic to cope with market changes and effectively solve dealers' operational problems. The era of great change has arrived. The turbulent market and rapid changes are not scary. What is scary is choosing to sit back and wait!
Liang Hongyu, deputy secretary-general of the Information and Technology Committee of China Building Decoration Association
Liang Hongyu, deputy secretary-general of the Information and Technology Committee of the China Building Decoration Association, said in his speech that looking at the current situation of China's home building materials industry in 2018, whether it is stores, brands, or Dealers are obviously experiencing the pain of transformation. Faced with the general trend of transformation and upgrading, the corporate world is also vigorously implementing innovation-driven strategies and constantly responding to mainstream trends through product innovation, management innovation, and marketing innovation to provide guarantee for the improvement of brand value and the sustainable development of enterprises. The degree of innovation often determines how far a brand can go in the fierce market competition, and also determines the rise and fall of a brand. Only by learning to seize market opportunities under the new economic normal, innovating in response to market demand, researching products more intensively, and focusing on consumer experience can we effectively promote the rapid development and progress of the entire ceramic industry.
Famous designer Zheng Chengbiao
Well-known designer Zheng Chengbiao expressed this view. The innovative marketing model of Jinsi Yuma ceramic tiles has captured the pain points of designers, that is, designers must make good products. When recommending products to customers, you must have good services. Jinsi Yuma Ceramics’ approach of turning designers into agents is in line with international standards. It allows designers to take the lead in design and allows designers to gain With the greatest respect, more designers will cooperate with Jinsi Yuma Ceramics in the future.
He Zhen, Director of Jinsi Yuma Channel Investment Operation Department
He Zhenze, director of the Jinsi Yuma Channel Investment Operations Department, said that the industry says "business is difficult to do" every year, but according to various data such as the number of births, real estate and urban population over the years, the current ceramic market cake is still It’s very big. But as the advantages of high-end and personalized market segments become more prominent, sales channels become segmented and fragmented, and finely decorated houses become a trend, and decoration and customization gradually become the main consumer traffic portals. According to He Zhen, a designer agent. Traders refer to manufacturers (brand headquarters) directly signing contracts with agents (designers) to provide products, while service providers (dealers) play the role of providing services to agents (designers) in the future. By directly signing a contract with the manufacturer, Jinsi Yuma products can be sold nationwide, and dealers will provide corresponding services, changing the current operating model of local dealers and local designers bundling their interests.
The launch of this project of Jinsi Yuma Tiles has opened up the marketing model of the ceramic industry!
