People are not embarrassed when traveling. Domestic scenic spots deploy AI to unlock new scenarios for smart travel.

As technologies such as 5G, artificial intelligence, and the Internet of Things gradually mature, smart scenic spots have become another practical application scenario, and tourist areas around the world have begun to accelerate the construction of smart scenic spots. The current "smart" construction of scenic spots is mainly used in smart ticket purchase, smart tourism (APP tour guide, public health, electronic explanation, VR entertainment experience), smart street lights, smart public trash cans, smart parking lots, etc.

In Yunnan, a major tourist province, “traveling in Yunnan with a mobile phone” has become a new business card. The "Visit Yunnan" APP is based on Tencent's Internet of Things, big data, cloud computing, artificial intelligence and other technologies. It provides online tour guide services such as hand-drawn maps, voice explanations, online tour guides, and AI intelligent scene recognition. It also has access to 1,482 live streams. Uninterrupted live broadcast of multiple scenic spots and some cities. Scenic spots enable online ticket purchase and quick entry by scanning QR codes, and many hotels enable facial recognition check-in, which provides great convenience for tourists to visit the beautiful scenery.

It is understood that intelligent tour guides provide services to users through AI technologies such as front-end noise reduction, speech recognition, semantic understanding, and human voice synthesis, such as the mini program "Play with the Forbidden City", relying on It is the core technology of Tencent Cloud Xiaowei AI voice assistant, which uses voice interaction to provide AI navigation services and provide more humanized services to tourists in scenic spots.

At present, many places use information technology to improve the efficiency of cultural tourism services and optimize the quality of travel through model innovation. The Gansu cultural tourism big data exchange and sharing platform realizes real-time monitoring and three-dimensional management of key scenic spots, solving the management problems of "invisible, unresponsive, unconnected, and unmanageable" scenic spots. For another example, the Hangzhou City Brain Cultural Tourism System has launched service scenarios such as “20-second attraction entry” and “30-second hotel check-in”. Some hotels have also actively introduced applications such as smart service robots to facilitate tourists' check-in procedures.

With the continuous deepening of the application of artificial intelligence technology, travel platforms are becoming more and more intelligent. It is understood that based on AI cutting-edge technology, intelligent statistical analysis of users' consumption habits and consumption patterns can be carried out to form an exclusive consumption model for each user. Combining tourism consumption big data and tourism hot spots, the tourism service platform can provide users with better travel routes and reduce users' entanglements and worries. In addition, through big data analysis, the platform can also provide sales warnings to merchants., such as timely adjustment of sales prices, inventory, timely online or closing of products with special period attributes, to achieve a win-win situation for merchants and users.

Among them, AI algorithms are mainly used for mobile phones, verification and analysis of data, so that companies can understand customer preferences. Artificial intelligence will help the travel industry with pricing, sales, customer preferences, and other ways to improve profit margins. Adopting artificial intelligence will help make strategic decisions about customer behavior and automate many processes to improve business performance. With the help of artificial intelligence algorithms, tourists can get what they want quickly without even having to call the hotel’s room service.

With the support of algorithms, some companies have also begun to build related platforms. On October 23, Saber Group (NASDAQ: SABR), a software and technology company that powers the travel industry, announced that it is working with Google to develop a technology platform powered by artificial intelligence and the first in the travel industry. The technology, called Saber Travel AI, combines Google’s cutting-edge artificial intelligence technology and machine learning capabilities to help better meet the personalized content today’s travelers demand.

There are rich application scenarios in the tourism field, which has broad untapped space for new technologies. In the future, drones, unmanned vehicles, service robots, VR virtual assistants in scenic spots, etc. will bring more exciting experiences to tourists.